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Discover the legendary Rolex Pepsi
The Rolex Pepsi watch is an iconic timepiece that has captured the hearts of watch lovers around the world for decades. Its unique red and blue bezel, combined with Rolex's legendary craftsmanship, has made it a symbol of luxury and elegance. But what is the story behind this legendary watch and why is it still a sought-after timepiece? Let's go on a journey to discover the history of the Rolex Pepsi watch and why it remains a valuable investment for collectors and enthusiasts.
Brief summary
Discover the iconic Rolex Pepsi watch, known for its red and blue bezel and dual time zone displays.
Compare Jubilee and Oyster bracelets to find the perfect style.
The different Rolex GMT Pepsi models.
The price and investment potential of a Rolex GMT Pepsi watch.
The iconic Rolex Pepsi
A striking feature of the GMT-Master Pepsi is the color scheme of the bezel, which is dominated by the distinctive red and blue colors. These colors have given the watch the nickname Pepsi, due to its similarity to the iconic logo of the soft drink brand. The rotating bezel serves as an additional time zone indicator and allows the wearer to keep track of two different time zones simultaneously.
The watch uses high-quality materials, such as stainless steel, which contributes to its durability and elegant appearance. The GMT-Master II Pepsi is equipped with Rolex's renowned automatic movement, known for its accuracy and reliability. This timepiece allows for smooth navigation through time zones, which is especially useful for world travelers and business people who regularly operate internationally.
The dial of the GMT-Master II Pepsi is as impressive as the rest of the watch, with clear luminous markers and hands for optimal legibility, even in the dark. The combination of functionality and aesthetics makes this watch a versatile companion for both formal and casual occasions.
Wearing a Rolex GMT-Master II Pepsi goes beyond showing time; it is a statement of style and craftsmanship. The watch is not only a practical tool for keeping time, but also a symbol of sophistication and prestige. For those who value both functionality and design, the GMT-Master II Pepsi is a timeless choice that effortlessly stands the test of time.
The birth of the Pepsi
The iconic Pepsi bezel first appeared in 1954 on the GMT Master ref. 6542. This groundbreaking design was initially introduced to meet the needs of pilots, allowing them to track two time zones simultaneously. The red and blue colors of the bezel represented day and night, making it easy for pilots to read the time during their transcontinental flights.
The original Pepsi easels were made of aluminum. Although aluminum was light and easy to work with, it also tended to fade and scratch over time. Nevertheless, the patina that developed over time contributed to the charm and character of these vintage watches.
With advancing technology and the search for more durable materials, Rolex later made the switch to ceramic bezels. The modern GMT-Master II Pepsi models feature a ceramic bezel that is both scratch-resistant and colorfast. This ceramic bezel retains its vibrant red-blue colors without fading, and the material resists scratches and the effects of exposure to the elements. This results in a bezel that retains its aesthetic appeal even after years of daily use.
In addition to its practical benefits, the ceramic bezel also offers a more modern look and adds a contemporary element to the GMT-Master II's classic design. The sharp, bright colors and durability of the ceramic bezel make it a welcome update for watch lovers who value both tradition and innovation.
In essence, the evolution of the Pepsi bezel from aluminum to ceramic reflects Rolex's ongoing commitment to improving both the functionality and aesthetics of their watches while staying true to the heritage and iconic character of the GMT-Master.
Still prefer a different bezel on the Rolex GMT-Master? Then be sure to visit our Batman and Coke-collection!
Caliber 3285
The caliber 3285 is the latest mechanical self-winding movement powering the iconic Rolex GMT-Master II Pepsi. Introduced in 2018, this groundbreaking caliber was developed specifically for the latest generation of the GMT-Master II, replacing its predecessor, the caliber 3186. Designed and manufactured entirely in-house by Rolex, this advanced timepiece is known for its exceptional performance and precision.
With the introduction of the caliber 3285, the latest Pepsi offers not only a stylish design, but also the technical benefits of an improved power reserve of approximately 70 hours. This is due to the advanced Chronergy escapement, which allows for more efficient energy transfer. The Parachrom coil spring, a key component of the caliber, provides increased resistance to shock and magnetic fields, further enhancing accuracy.
The new caliber is certified as a Superlative Chronometer, meaning it offers an accuracy of -2/+2 seconds per day, a standard well above industry standards. The caliber 3285 marks a new era of technical perfection for the GMT-Master II.
Water Resistance
The Rolex GMT-Master II Pepsi is not only designed for adventurers on land and in the air, but also offers excellent performance underwater. With water resistance to 100 meters (330 feet), this watch is suitable for a wide range of activities, from daily use to recreational swimming and snorkeling.
This impressive water resistance is guaranteed by the innovative Oyster case, a signature feature of Rolex watches. The solid, one-piece case is made of corrosion-resistant Oystersteel, specially designed to withstand extreme conditions. The screwed back and Triplock crown, with a triple sealing system, ensure that the case is completely hermetically sealed. This system prevents water ingress and protects the advanced mechanical movement in all conditions.
Whether you are high in the air or up to 100 meters deep in water, the water resistance of the Rolex Pepsi ensures that this timepiece continues to perform reliably even in the most challenging environments.
Bracelet comparison: Jubilee vs Oyster
When it comes to the Rolex Pepsi watch, the choice of bracelet is an essential aspect of its overall appeal. The Jubilee and Oyster bands are two options available for this iconic watch, each with unique benefits and features.
Both the Jubilee and Oyster bracelets have their different advantages. The Jubilee bracelet is known for its timeless aesthetics and comfort, while the Oyster bracelet is praised for its robustness and resilience.
Ultimately, the choice between these two bracelets comes down to personal preference and the desired style for your Rolex Pepsi watch.
Jubilee Bracelet
The Jubilee band was introduced by Rolex in 1945 in honor of their 40th anniversary. The elegant design features brushed outer links and polished inner links, available in steel, three-tone gold and two-tone steel and gold. The Jubilee bracelet is widely recognized as the original bracelet used for the GMT Master Pepsi, making it a strong association with Rolex Pepsi watches.
Jubilee bracelets are known for their timeless aesthetic and comfort, making them an ideal choice for those who appreciate a classic look. The combination of polished and brushed links adds a touch of sophistication, while the flexibility of the bracelet ensures a comfortable fit on the wrist.
Oyster Bracelet
The oyster band is another popular option for Rolex watches, known for its distinctive and robust three-piece links. The number of links can vary depending on the specific model and production year, usually between 12 and 13 links. The oyster band has long been a preferred bracelet for many iconic Rolex Pepsi watches, contributing to its allure.
Made with durability and resilience in mind, the Oyster bracelet is an excellent choice for those who prioritize a robust and reliable timepiece. Its striking design and sturdy construction make it a popular choice among watch lovers and collectors.
Rolex GMT Pepsi models
The Rolex GMT-Master and GMT-Master II Pepsi watches are among the brand's most iconic models, recognizable by their two-tone red-blue bezel. Several reference models have been released over the years, each with their own unique characteristics. Here is an overview of the main models:
Rolex GMT-Master Ref. 6542 (1954-1959)
The very first Rolex GMT-Master with the iconic Pepsi bezel, developed for Pan Am pilots. This model had an acrylic bezel and no crown guards, making it a unique collector's item. It was powered by the caliber 1036.
Rolex GMT-Master Ref. 1675 (1959-1980)
This model introduced the aluminum bezel and crown guards, making it more durable and modern. It initially used the caliber 1565, later replaced by the caliber 1575, with a higher frequency.
Rolex GMT-Master Ref. 16750 (1981-1988)
The 16750 brought significant technical improvements over the 1675. It had the faster and more modern caliber 3075, which added a "quickset" date function, which made it possible to quickly change the date without turning the hands around. Water resistance was also increased to 100 meters, and the watch came with an aluminum bezel inlay in the classic Pepsi colors. Despite the technical advances, the model retained the vintage look of the 1675, making it popular with collectors.
Rolex GMT-Master Ref. 16700 (1988-2001)
The 16700 was the last in the GMT-Master line before it was completely replaced by the GMT-Master II. This model remained true to the classic feature where the 24-hour hand could not be set independently of the standard hour hand. It used the caliber 3175 and was the last model with a "single time zone" configuration before the GMT-Master II with multiple time zones became standard. The aluminum Pepsi bezel remained a signature feature.
Rolex GMT-Master II Ref. 16710 (1989-2007)
With the introduction of the GMT-Master II reference 16710, it became possible to set the 24-hour hand independently, which simplified the reading of multiple time zones. This model was powered by the caliber 3185 and later the caliber 3186. The watch retained the aluminum bezel and became very popular among travelers and collectors.
Rolex GMT-Master II Ref. 116719 BLRO (2014-2018)
This model marked the introduction of the Cerachrom (ceramic) Pepsi bezel and was crafted in 18k white gold, making it a luxury version of the GMT-Master II. Powered by the caliber 3186, it offered the precision and durability known to Rolex. The ceramic bezel was scratch-resistant and colorfast, which represented a major advance over the aluminum bezel.
Rolex GMT-Master II Ref. 126710 BLRO (2018-present)
In 2018, Rolex brought back the stainless steel version of the GMT-Master II Pepsi, reference 126710 BLRO, which uses the new caliber 3285. This movement introduced a longer power reserve of 70 hours and improved Chronergy escapement. The model came on a Jubilee bracelet, which gave a classic touch to the modern watch, and the two-tone Cerachrom bezel provided the familiar Pepsi look.
Rolex GMT-Master II Ref. 126719 BLRO (2019-present)
This model replaced the earlier white gold version and combined the signature Cerachrom Pepsi bezel with an 18k white gold case. It came for the first time with a meteorite dial, which gave the watch an extra luxurious look. Like the 126710 BLRO, this model is powered by caliber 3285, which provides better efficiency and longer power reserve. This white gold version remains one of the most exclusive versions of the GMT-Master II.
Summary of Rolex Pepsi Models:
Ref. 6542 (1954-1959): First GMT-Master, acrylic bezel, caliber 1036.
Ref. 1675 (1959-1980): Aluminum bezel, crown guards, caliber 1565/1575.
Ref. 16750 (1981-1988): Faster "quickset" date, caliber 3075, 100-meter water resistance.
Ref. 16700 (1988-2001): Last "single time zone," caliber 3175.
Ref. 16710 (1989-2007): Aluminum bezel, caliber 3185/3186, independent 24-hour hand.
Ref. 116719 BLRO (2014-2018): White gold, ceramic bezel, caliber 3186.
Ref. 126710 BLRO (2018-present): Steel, ceramic bezel, caliber 3285, jubilee bracelet.
Ref. 126719 BLRO (2019-present): White gold, meteorite dial, caliber 3285.
The various references of the Rolex GMT-Master and GMT-Master II Pepsi have a rich history, ranging from functional timepieces for pilots to luxury collectibles. Each model has brought its own unique technical innovations and aesthetic updates, while staying true to the iconic red-and-blue bezel design that has made the Pepsi famous worldwide.
Price of the Rolex GMT Pepsi
| Model | Price (approx.) | Material | |
| 126719BLRO | 40,000 euros | Gold | |
| 126710BLRO | 22,000 euros | Steel | |
| 116719BLRO | 32,000 euros | Gold | |
| 16710 | 12,500 euros | Steel | |
| 16700 | 12,000 euros | Steel | |
| 16750 | 16,500 euros | Steel | |
| 1675 | 21,000 euros | Steel | |
| 6542 | 48,000 euros | Steel |
Rolex Pepsi: A smart investment
The Rolex Pepsi is known as a solid investment. The watch has historically held its value and is even increasing in value. Both limited production and general demand for Rolex watches contribute to its investment potential.
While it is important to recognize that investing in watches always involves risk and does not provide a guaranteed return, the Rolex Pepsi has a reputation as a watch that can increase in value over the years. However, the enjoyment of owning and wearing a Rolex should always be the primary motivation when purchasing such a watch. Invest with a long-term view and understand the dynamics of the watch investment market.
Summary
The Rolex GMT-Master Pepsi is an icon of watchmaking, beloved for its red-and-blue bezel and technical innovation. From its debut in 1954 to modern versions with advanced movements, the Pepsi remains a symbol of style and adventure. Combining tradition with progress, the watch is both a functional tool and a valuable heirloom for collectors and enthusiasts worldwide.
Frequently Asked Questions
The Jubilee bracelet is known for its classic look and comfort, while the Oyster bracelet is valued for its sturdiness and durability.
Rolex Pepsi watches are a good investment because of their limited production and great popularity.
Yes, the Rolex Pepsi is still being produced, both in steel (ref. 126710 BLRO) and white gold (ref. 126719 BLRO).
The higher price is due to historical value, greater demand, and the complexity of producing the blue-red bezel.
